All about strategy
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All about strategy ✺
CPG & DTC Creative Strategy
➀ Brand & Product Positioning
Competitors research.
Brand and product target and messaging.
Access to tools to analyze your current brand performance.
Collective briefing and introduction to creative strategy to the team and its benefits.
➁ Marketing Strategy
Current performance analysis of ads, emails, landing pages, and external sources.
Study of areas to optimize.
Brand or product launch strategy.
UGC campaigns strategy and creative briefing.
➂ Creative Optimization
Paid ads edits, scripts, and storyboards.
Email marketing campaigns structure and design.
Landing pages structure, design, and messaging.
Repurposing current content and creating new concepts & edits.